MummyMo Haircare is Nigeria’s leading brand for literacy building on child hair care and management, dedicated to helping mothers care for and manage their children’s afro-textured natural hair with ease and confidence.
We understand the unique challenges of caring for natural hair, and our mission is to empower mothers with the tools, products, knowledge, and support they need to transform their hair care journey into a stress-free and rewarding experience.
At MummyMo Haircare, we go beyond hair; we nurture the bond between mother and child, creating cherished moments and lasting memories. We’re here to change your story and inspire a new era of natural hair care.
My Story
My name is Olusola David-Elegbede, though most mothers simply know me as MummyMo.
Contrary to what you might think, I wasn’t born knowing how to care for children’s natural hair. Long before I became a Certified Hair Practitioner or founded MummyMo Haircare, I was simply a mother trying to do her best, just like you.
I’m a girl mum, and like every parent, I wanted nothing more than to see my daughters’ hair healthy and flourishing. It’s a desire that’s as old as motherhood itself. We are carers. We are nurturers. We want to know that we’re doing right by our children.
My journey took an unexpected turn one Sunday morning.
My first daughter was born with very fine hair and noticeable bald patches. I loved her exactly as she was and cared for her the best way I knew how. Then, on a church shuttle, another mother looked at my baby’s hair and made a remark that cut far deeper than she probably realised.
I left that bus wondering whether I had already failed my daughter.
Was I doing something wrong? Was her hair “bad”? Had I somehow fallen short as a mother?
Instead of allowing those questions to define me, I chose to let them drive me. I decided to find answers.
What began as a personal search for knowledge became months of learning, researching, experimenting and understanding afro-textured hair. Slowly, my daughter’s hair began to change. It didn’t simply grow, it flourished. Ironically, the same people who once questioned her hair became the very ones admiring it.
Then my second daughter came along.
This time, everything was different. I had knowledge where I once had uncertainty, confidence where I once had doubt, and practical routines that truly worked.
Around that same time, I began sharing our journey online. One post led to another. Mothers started asking questions. I found myself writing free email guides, creating e-books, spending hours on WhatsApp supporting women I had never met, and discovering something I hadn’t expected, that my journey could become someone else’s breakthrough.
That was the beginning of MummyMo Haircare.
Today, although I have professional qualifications and years of experience, I have never forgotten where I started.
At heart, I am still that mother who simply wanted to care well for her child.
The only difference is that I’ve done the learning, made the mistakes, asked the questions and found the answers so that your journey doesn’t have to begin with confusion.
I may be MummyMo today, but at heart… I am still YOU.
A mother who simply wants to nurture her child’s hair with confidence.
Why MummyMo?
One of the questions I’m asked most often is, “What makes MummyMo Haircare different?”
The answer is simple.
Because I am you.
Every mother arrives here hoping for the same thing, to care well for her child’s hair.
Some are navigating their baby’s first strands of hair. Others are trying to recover from breakage, endless dryness or years of frustrating washdays. Many quietly carry the weight of conflicting advice and the fear that they might be getting it wrong.
I’ve carried those same questions.
That’s why MummyMo Haircare was never built simply to teach haircare.
It was built to walk alongside mothers.
I know what it’s like to search for answers late into the night. To wonder whether another product will finally solve the problem. To hear unsolicited comments about your child’s hair and question whether you’re doing enough.
So I decided to do something about it.
I immersed myself in the science of afro-textured hair, pursued professional training, tested techniques, challenged myths and transformed years of learning into practical education that mothers can trust.
Today, I do the researching so you don’t have to.
I simplify the science.
I filter the noise.
I replace overwhelm with understanding.
And most importantly, I help mothers move from uncertainty to confidence.
Because when you truly understand your child’s hair, you stop caring what everyone else thinks.
You no longer feel the need to defend your choices.
You simply smile, continue nurturing your child’s hair with confidence, and know in your heart,
“I know what I’m doing.”
My promise to every mother who finds MummyMo Haircare is simple: you don’t have to figure this out alone. I’ve walked this road before you, and I’ll walk it with you until you can confidently say, “I know what I’m doing”.
Qualifications
MummyMo Haircare is founded by Olusola David-Elegbede, widely known as MummyMo, a Hair Practitioner, Hair Coach and educator dedicated to advancing healthy hair practices for children with afro-textured hair.
Olusola holds a Bachelor’s degree in Home Science and Management (Nutrition & Dietetics) and a Master’s degree in Finance and Investment. Her professional journey spans nutrition, investment banking and the beauty industry, bringing together analytical thinking, scientific understanding and practical teaching in a way that makes haircare education both accessible and effective.
She is a Certified Hair Practitioner with the International Association of Trichologists (Australia) and a Certified Hair Coach with the Good Hair Tribe, equipping her with specialised knowledge of hair and scalp health. Through years of working closely with mothers, she has helped families better understand afro-textured hair, establish healthy routines and confidently overcome common haircare challenges.
Today, she continues to educate mothers through consultations, coaching programmes, online courses, digital resources and educational content, with the goal of making healthy natural hair achievable for every family.
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